.coms or .bombs...Strategies for Profit in e-Business
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.coms or .bombs...Strategies for Profit in e-Business

.coms or .bombs...Strategies for Profit in e-Business
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.coms or .bombs...Strategies for Profit in e-Business

Product Group: Book
Publisher: Cornerstone Leadership Inst (1999-09-17)
ISBN: 0965878899
EAN: 9780965878890
Dewy Decimal #: 658.84
Hardcover: 209 pages


Editorial Reviews


Product Description
Making a profit in e-business is the greatest business opportunity of the new millennium: harnessing lessons learned from the early Internet pioneers into a business model that generates a profit for its shareholders. .coms or .bombs...Strategies for Profit in e-Business examines four critical factors of this phenomenon: the e-mass, the e-generation, e-products and the e-experience (collectively called the e-revolution) and leads the reader through the steps of developing an e-business strategy that will generate profit...sustainable profit!


Customer Reviews


E-tailing - Roadmap to success
Rating (5)
Date: 2000-03-17


This book is a must for people in or looking to get in the B2C arena on the internet. Author Mark Layton defines the pitfalls of e-commerce and lays out a roadmap for profitability.


A great piece of work!
Rating (4)
Date: 2000-03-17


.coms or .bombs is clear and accessible, even for someone who is not in the e-arena. Mark presents pursuasive material in a clear and concise manner. He certainly captured my attention, and he led me "outside of the lines." Mark convinced me that his material has important implications and benefits, even in an industry for which this material may not seem immediately relevant. As one of Mark's Pastors, I can attest that Mark is a man of vision. .coms or .bombs is a book that needs to be considered.


Insightful book on how to win in the new e-game
Rating (5)
Date: 2000-03-17


This book is a comprehensive guide explaining how to make money in e-business. It provides proven strageties from the e-soup to the e-nuts on how to win in the new game of e-business. Good Stuff.

Retail Price: $28.00
Amazon.com's Price:$0.44
That's 98% Off!